LuLu Oman has unveiled its vibrant ‘Celebrations of India’ campaign, a week-long extravaganza marking the 76th anniversary of Indian Independence. Coinciding with India’s Independence Day on August 15, the festival promises to showcase the extensive and diverse product lineup, culinary heritage, and regional flavors of the country.
The ceremonial inauguration took place on August 9, 2023 with the presence of H.E Amit Narang, the Ambassador of India to the Sultanate of Oman. Esteemed members from the Indian community and LuLu officials also graced the occasion. This celebration will continue until August 16, 2023, at select LuLu outlets across the Sultanate. The ‘Celebrations of India’ festival aims to highlight India’s kaleidoscopic diversity, offering Omani residents an immersive experience into the heart of Indian culture. As part of the campaign, LuLu has flown in exclusive Indian products from its extensive network of food processing and logistics centers across India.
From fresh and frozen foods to non-food grocery items, millets, hot food and bakery delights, meats, household essentials, home appliances, garments, footwear, lifestyle, and fashion products, ‘Celebrations of India’ will encompass an impressive array of categories. Moreover, visitors can expect enticing promotions and offers on the wide range of Indian products on display.
During the inauguration ceremony, Ananth A.V, Director for Oman, Sri Lanka, and India at the LuLu Group, shared, “Our annual Celebrations of India campaign serves as a platform to showcase the remarkable diversity of Indian products. This event provides the Indian community an opportunity to reconnect with familiar products. In our modern world, customers are global citizens, and our objective is to bring the world to their doorstep.”
LuLu’s consistent outreach to customers through seasonal campaigns underscores their commitment to delivering a diverse range of products sourced from around the world. For Lulu Hypermarkets, a prominent facet of the LuLu Group, this event amplifies their dedication to providing a world-class shopping experience. Lulu Hypermarkets embody the vision of becoming a global shopping destination, and each of their offerings is meticulously curated to cater to a wide spectrum of consumers.
LuLu’s retail environment is enriched by its emphasis on diversity, with a comprehensive selection that spans from fresh foods to cutting-edge fashion. The brand has become synonymous with excellence in retail at affordable prices. Shopping at LuLu is synonymous with acquiring value that encompasses quality, range, and exceptional service. With activities and promotions throughout the year, customers can always anticipate something to look forward to.
This festival presents an opportunity to witness India in a novel light, all through the lens of LuLu. For a captivating glimpse into what makes India the enchanting nation it is, residents are encouraged to visit their nearest LuLu outlet. It’s a chance to explore the myriad facets of India’s culture and offerings that the campaign proudly brings to life.