UAE
Great Dubai Summer Sale Offers Up to 90% Discount This DSS 2025: Dubai Summer Surprises (DSS) 2025 has launched its Great Dubai Summer Sale (GDSS), bringing the deepest discounts and grandest prizes of the season. Running from 18 July to 10 August, this three-week retail spectacular offers shoppers up to 90 per cent off during limited-time flash sales and a chance to win AED 1 million in cash or a brand-new Nissan Patrol.
Malls, brands, and partners across Dubai are coming together to make this year’s GDSS an unmissable shopping event. Organised by Dubai Festivals and Retail Establishment (DFRE), GDSS is designed to give residents and tourists unbeatable deals and thrilling experiences throughout the summer.

At the heart of the campaign lies the GDSS Shop, Scan and Win promotion. From 18 July to 10 August, shoppers spending AED 300 or more at participating stores can scan their receipts to enter the season’s biggest prize draw for AED 1 million in cash or a Nissan Patrol.
Moreover, Skywards Everyday members have additional reasons to shop. They can earn 25% bonus Miles on all eligible transactions through Skywards Everyday and Skywards Miles Mall. Members also stand a chance to win their share of 1 million Skywards Miles on spends of AED 100 or more at partner outlets.

The excitement continues with exclusive flash sales and limited-time offers, including:
- GDSS 12 Hour Sale
- GDSS Daily Surprises
- GDSS Gold & Jewellery Flash Sale
- GDSS Beat the Clock with Rivoli Group
- GDSS Shop for Free Weekend with Al Jaber Optical
- GDSS Dubai Hills Mall One Day Sale
These surprise deals promise massive savings for shoppers ready to act fast.
Retail promotions continue citywide throughout GDSS. Highlights include:
- One million SHARE points at Majid Al Futtaim malls, with an instant 5% cashback at City Centre Mirdif and City Centre Deira, and up to 20X SHARE Points at Mall of the Emirates on spends up to AED 2,000 in a single transaction.
- AED 10,000 in Tickit rewards at participating partners citywide.
- A Polestar 4 LRSM up for grabs at Dubai Festival City Mall.
- A Soueast S06 SUV to be won at Dubai Outlet Mall.
Shoppers also have a few final chances to win daily rewards via the DSS Lucky Receipt promotion, live until 17 July at malls and stores citywide.

Furthermore, DSS raffles continue citywide until 31 August, offering some of the season’s biggest prizes:
- Dubai Shopping Malls Group DSS Raffle: Win one of nine brand-new cars.
- Dubai Gold & Jewellery Group Raffles: 30 gold bars for 30 lucky winners.
- Visa Jewellery Programme: 50 winners to receive a share of AED 175,000 in jewellery vouchers.
With weekly draws and multiple ways to enter, DSS 2025 promises Dubai’s most rewarding summer shopping experiences yet.
This year’s DSS is supported by Key Sponsor Commercial Bank of Dubai and Strategic Partners including Al Futtaim Malls, Al Zarooni Group, AW Rostamani Group, Emirates, ENOC, e&, Majid Al Futtaim, Merex Investment, DHAM, and talabat.