India
Ranveer Singh has been ranked as India’s most valued celebrity of 2022, as per corporate investigation and risk consulting firm Kroll’s annual Celebrity Brand Valuation Study titled, “Beyond the Mainstream”.
His wife Deepka Padukone is ranked 5th in the report.
The study provides a ranking of India’s most powerful celebrity brands based on brand values derived from their brand endorsement portfolios and relative social media presence. The overall brand value of the top 25 celebrities in 2022 is estimated at USD 1.6 billion (bn), an increase of 29.1% from 2021.
Aviral Jain, Managing Director, Valuation Advisory Services, Kroll, said: “This year’s theme ‘Beyond the Mainstream’ is driven by the stupendous rise of South Indian movie stars and sport celebrities. Notable names from the Tollywood industry, Allu Arjun and Rashmika Mandanna, were featured on the list of India’s top 25 celebrities along with India’s T20 captain Hardik Pandya and Olympic gold medalist Neeraj Chopra. Amongst the Bollywood stars, Ranveer became the most valued celebrity brand in India, given his mammoth endorsement portfolio and widening global presence. Kiara Advani, Kartik Aaryan and Sara Ali Khan were other Bollywood debutants on our top 25 list.”
Both husband and wife – Ranveer Singh & Deepika Padukone feature in top 5 celebrity ranking.
Rank (2022 Report) | Celebrity | Brand Value (USD mn) |
1 | Ranveer Singh | 181.7 |
2 | Virat Kohli | 176.9 |
3 | Akshay Kumar | 153.6 |
4 | Alia Bhatt | 102.9 |
5 | Deepika Padukone | 82.9 |
6 | MS Dhoni | 80.3 |
7 | Amitabh Bachchan | 79.0 |
8 | Sachin Tendulkar | 73.6 |
9 | Hrithik Roshan | 71.6 |
10 | Shah Rukh Khan | 55.7 |
11 | Salman Khan | 54.5 |
12 | Ranbir Kapoor | 54.5 |
13 | Rohit Sharma | 49.5 |
13 | Ayushmann Khurrana | 49.5 |
15 | Anushka Sharma | 41.7 |
16 | Kiara Advani | 38.3 |
17 | Kareena Kapoor | 36.5 |
17 | Kartik Aaryan | 36.5 |
19 | Hardik Pandya | 34.8 |
20 | Allu Arjun | 31.4 |
21 | Sara Ali Khan | 28.0 |
21 | Varun Dhawan | 28.0 |
23 | Neeraj Chopra | 26.5 |
23 | PV Sindhu | 26.5 |
25 | Rashmika Mandanna | 25.3 |
Continue Reading: https://thedesibuzz.com/uae-based-lulu-group-to-setup-hypermarket-in-srinagar-jammu-kashmir/