Sri Lanka
Viral Post: Sri Lankan Airlines Ad on The Ramayana Trail Earns Praise in India, ‘Felt Like Going Down Memory Lane’. Sri Lankan Airlines’ latest advertisement, showcasing the Ramayana Trail, has taken social media by storm, receiving widespread praise from Indian viewers. The 5-minute, 10-second commercial beautifully highlights Sri Lanka’s rich cultural heritage and its historical connections to the ancient Hindu epic, the Ramayana.
In the ad, a grandmother is seen narrating the story of the Ramayana to her grandson, offering viewers a glimpse into the fascinating locations across Sri Lanka tied to the legendary tale. Iconic sites such as Ussangoda National Park in Ambalantota, Ravana’s cave in Ella, and the Chariot Path in Pussellawa are featured, making it clear that the island nation is a treasure trove of historical significance. Other landmarks highlighted include the Hakgala Botanical Garden in Nuwara Eliya, Sita Amman Kovli in Sita Eliya, and Adam’s Bridge in Mannar, to name a few.
The response from Indian audiences has been overwhelmingly positive. Many viewers expressed their excitement about the ad, with some even altering their travel plans after seeing the commercial. One user commented, “I was planning a trip to Tokyo with friends next year, but this advertisement made me change my plans to Sri Lanka. I had no idea that Sri Lanka had preserved these historical places. Very well made advertisement. Thank you. Jai Shri Ram.”
Another viewer, who has been closely associated with the Ramayana tourism project since its early days in 2008, shared their pride in seeing the initiative’s resurgence. “I’m thrilled to see the revival of the Ramayana tourism project in Sri Lanka! After 16 years, it’s heartening to witness its resurgence,” they said.
This ad has not only revived interest in Sri Lanka’s rich cultural and historical offerings but has also sparked a wave of excitement among Indian travelers, eager to explore the places immortalized in the Ramayana.
By blending nostalgia with a powerful call to explore cultural heritage, the Sri Lankan Airlines ad is proving to be more than just an advertisement; it’s a journey down memory lane for many viewers, reigniting the fascination with Sri Lanka’s deep-rooted connections to the Ramayana epic.
