Singapore
Agoda, the digital travel platform, and the Singapore Tourism Board (STB) have renewed their partnership, aiming to promote Singapore as a premier destination in Southeast Asia. The two organizations signed a Memorandum of Understanding (MOU) on 18 June, solidifying their collaboration through the ‘Reason to Travel’ campaign.
Commitment to Showcasing Singapore
The agreement, witnessed by Agoda CEO Omri Morgenshtern and STB Chief Executive Melissa Ow, marks a year-long commitment focused on highlighting Singapore’s unique attractions and experiences. The partnership leverages Agoda’s digital marketing expertise and extensive partner networks to attract both new and returning visitors to Singapore.
“This renewed partnership with STB is a testament to our shared vision of showcasing Singapore to the world through innovative means. As a Singapore-headquartered company, Agoda is thrilled to leverage our expertise in digital marketing and our global platform to bring new and returning visitors to Singapore, ensuring they see the world for less while experiencing more,” said Omri Morgenshtern, CEO of Agoda.
Expanding Travel Experiences in Singapore
Melissa Ow, Chief Executive of STB, expressed enthusiasm for the collaboration, stating, “STB is pleased to collaborate with Agoda again to profile Singapore’s unique attractions and experiences across key markets in Southeast Asia. This partnership presents a valuable opportunity for us to share insights and deepen our understanding of travellers, with our common goal to enrich the travel experience in Singapore. We are excited to embark on this next phase of partnership to encourage travellers to stay longer, come more often, and do more in Singapore.”
The strategic partnership is designed to enhance the travel experience in Singapore by introducing travelers to the city’s diverse offerings. Agoda customers will have access to a wide array of activities and experiences, making their trip to Singapore even more memorable. This new phase builds on the successful partnership first established in 2022, which drew visitors to Singapore with attractive accommodation deals.
Exclusive Perks and Co-Branded Campaigns
As part of the first phase of the renewed partnership, several of Singapore’s most-loved local brands and attractions, including Bee Cheng Hiang, Gardens by the Bay, Jewel Changi Airport, PAZZION, and Sentosa Development Corporation, will offer exclusive perks and discounts through the Agoda platform. Additionally, STB and Agoda will launch co-branded marketing and digital campaigns to ignite curiosity among potential visitors, encouraging them to explore more and increase tourist spending.
Strengthening Singapore’s Global Presence
Through this MOU, Agoda and STB will combine their marketing resources to create differentiated experiences for travelers, reinforcing Singapore’s position as a must-visit destination on the global stage. The partnership underscores a shared commitment to promoting Singapore’s vibrant culture, rich heritage, and cutting-edge attractions, ensuring that the city remains a top choice for travelers from around the world.
