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HomeLifestyleBritish-Bangladeshi fashion designer Rokeya Khanum featured in Vanity Fair

British-Bangladeshi fashion designer Rokeya Khanum featured in Vanity Fair


British-Bangladeshi fashion designer Rokeya Khanum has recently graced the pages of Vanity Fair, offering readers insight into her creative inspirations and the deep connection she maintains with her Bangladeshi heritage.

In an artilce published on Tuesday (3 October), Rokeya Khanum candidly shared her journey as a first-generation South Asian woman in the United Kingdom and how it has shaped her unique approach to fashion. “My experience as a first-generation South Asian woman in the UK gave me a love of modern Western fashion, which I’ve combined with an appreciation of my heritage and its craftsmanship,” she expressed during the interview with Vanity Fair.

Central to her creative process is the profound influence of her identity as a Bangladeshi woman, born and raised in the bustling multicultural landscape of London. This fusion of cultures acts as a core wellspring of inspiration for her distinctive designs, blending elements of both her British upbringing and her Bangladeshi roots.

The article delves deeper into the myriad sources of inspiration that have fueled Rokeya Khanum’s artistic journey over the years. These include her rich Bangladeshi heritage, symbolized by the “Bangladesh Flag,” as well as the iconic “Taj Mahal,” which has long captivated the world with its architectural splendor. Additionally, the designer draws inspiration from contemporary sources, such as “Exhibitions at The Design Museum” and the incomparable “Beyoncé.”

Rokeya Khanum unveiled her eponymous brand, Khanum’s, in 2018. This remarkable fashion label stands as a testament to her commitment to ethical and sustainable fashion practices. Khanum’s is a slow-fashion luxury brand meticulously crafted with the intent to produce timeless, investment pieces. The brand’s mission is twofold: to challenge the prevailing culture of throwaway fashion and to combat overconsumption within the industry.

As Rokeya Khanum continues to make waves in the fashion world, her unique fusion of Western modernity and Bangladeshi heritage promises to not only redefine fashion but also celebrate the diversity and richness of her cultural background. Her designs embody a harmonious blend of tradition and innovation, showcasing the power of fashion to bridge cultural divides and create a more inclusive world.

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