Zaheer Darbar – Entertainment Editor
‘Pitch to Get Rich’ – JioHotstar, Dharmatic Entertainment Bring Fashion Entrepreneurship Reality Series: JioHotstar is all set to dazzle viewers with “Pitch to Get Rich,” a groundbreaking reality series where Bollywood meets business. Produced by the Fashion Entrepreneur Fund (FEF) and Dharmatic Entertainment, the show premieres October 20 exclusively on JioHotstar Specials. With a massive ₹40 crore investment pool, the series promises to transform creative dreams into thriving ventures, redefining the future of India’s fashion entrepreneurship.
Speaking about the show, Apoorva Mehta, CEO of Dharmatic Entertainment, said, “At Dharmatic, we’ve always believed in the power of storytelling. With ‘Pitch to Get Rich,’ we’re telling India’s most exciting story yet — the story of entrepreneurs who dare to dream and build. This series is not just entertainment; it’s a catalyst that merges fashion, business, and innovation to showcase Indian creativity on a global stage.”
In an unprecedented format, Pitch to Get Rich will feature 14 visionary founders competing to turn their fashion ideas into successful enterprises. Each contestant will face real-world challenges, pitch to investors, and battle for funding and mentorship from India’s most celebrated names in entertainment and business.
The high-powered panel includes Bollywood icons Akshay Kumar, Karan Johar, Manish Malhotra, and Malaika Arora — each serving as mentor, judge, and investor. Joining them are leading industrialists Naveen Jindal, Dhruv Sharma, Ravi Jaipuria, Darpan Sanghvi, Gaurav Dalmia, Vagish Pathak, and Vinod Dugar. Together, they form an unprecedented blend of star power and business acumen, uniting to champion India’s homegrown fashion entrepreneurs.
Meanwhile, Sanjay Nigam, Founder of Fashion Entrepreneur Fund, emphasized the mission behind the show: “Pitch to Get Rich’ is about celebrating ‘Make in India’ while giving real business opportunities to emerging fashion talent. Beyond the investments, it’s stylish, competitive, and inspiring. Partnering with JioHotstar ensures this story reaches every corner of the nation, motivating the next generation of fashionpreneurs.”
By fusing Bollywood glamour with entrepreneurial ambition, Pitch to Get Rich shines a spotlight on India’s booming fashion ecosystem. It celebrates innovation, resilience, and homegrown creativity — proving that business can be as captivating as entertainment.
Mark your calendars — ‘Pitch to Get Rich’ premieres exclusively on JioHotstar on October 20, ready to transform India’s fashion dreams into reality.
