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Lulu Hypermarket Promotes Local Products in “Proudly from Oman” Campaign


Lulu Hypermarket has joined forces with various government entities to champion Omani products regionally. The “Proudly from Oman” promotion unfolded across Lulu hypermarkets in Oman, spanning outlets at Baushar, Al Bandar, Darsait, Nizwa, Salalah, Barka, Suweiq, Sohar, and more, with the Khasab location commencing this week.

The campaign kickstarted at Lulu Sohar, inaugurated by Faisal Abdullah Al Rowas, Chairman of Oman Chamber of Commerce and Industry, and at other Lulu outlets by the Walis and dignitaries of respective governorates. This nationwide promotion aims to inspire consumers to actively choose and prioritize locally manufactured goods, simultaneously serving as a platform for small and medium enterprises (SMEs) to expand their market reach by connecting with the public and showcasing their products and businesses.

Ananth A V, Director of LuLu Hypermarkets Oman & India, expressed his satisfaction with the Omani products promotion, stating, “We are pleased to launch this initiative to promote local products, directly contributing to the national economy and advancing the concept of ICV to a significant extent. This not only aids SMEs in marketing and selling their products but also allows potential buyers and consumers to explore a diverse range of unique products from Oman.”

Acknowledging the quality and quicker transit periods associated with local products, Mr. Ananth A V extended gratitude to the Ministry of Commerce and Industry for their support in organizing the event, aimed at heightening awareness about the importance of backing Omani products among the public.

Shabeer K A, Regional Director – Lulu Hypermarkets, Oman, emphasized the significance of the “Proudly from Oman” concept in their commitment to encouraging customers to choose local products. He emphasized that such initiatives not only foster the manufacturing sector but also provide a platform for developing local communities and their active participation in nation-building.

“The Proudly from Oman concept has been launched in line with our commitment to encourage customers to buy local products because we believe it not only fosters the manufacturing sector but also provides the window to develop local communities and their participation in nation-building. It’s important to support our local businesses and entrepreneurs, and this event is nothing but an opportunity to boost the local economy,” Shabeer K A stated.

The campaign showcased a diverse array of products, including agro products such as spices, fruits, and vegetables; pickles, sweets, honey, pastries, and various handicraft items. The hope is that this initiative will contribute to creating a broader market for Omani products, allowing customers to appreciate the op

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