The High Commission for Pakistan, Canberra, in collaboration with the Global Pulses Confederation (GPC), organized an event called “Showcasing Pakistan” during the Global Pulses Conference 2023 held in Sydney, Australia. The conference took place at the Hyatt Regency hotel in Sydney. The GPC represents various stakeholders in the pulses industry, including growers, researchers, logistics suppliers, traders, exporters, importers, government bodies, multilateral organizations, processors, canners, and consumers. This conference is renowned as the largest global gathering of industry players from over 50 countries.
During the event, High Commissioner Zahid Hafeez Chaudhri addressed the participants and highlighted the potential of the Pakistani market. He emphasized that Pakistan possesses a substantial consumer base of approximately 240 million people, with 64 percent of the population being under 30 years old. The High Commissioner also emphasized the vast opportunities available throughout the entire food sector value chain in Pakistan, ranging from researchers, growers, processors, importers, exporters, to consumers. He extended an invitation to businessmen from Australia and other countries to capitalize on these opportunities.
High Commissioner Zahid Hafeez Chaudhri warmly welcomed the sizeable delegation from Pakistan and assured the Pakistani business community of full support and cooperation from the High Commission in exploring trade and investment prospects between Pakistan and Australia. Cindy Brown, the President of GPC, highlighted the significance of the Pakistani market, particularly in terms of exporting pulses and canola. Randy Duckworth, the CEO of GPC, reiterated Pakistan’s importance as a global market.
Faisal Anis Majeed, a founding member of the Global Pulses Confederation Young Professionals (GPCYP), expressed appreciation for the coordination between Australian suppliers and Pakistani buyers. He also extended gratitude to the High Commission for organizing the event. Azhar Shah from AUSTRADE informed the attendees that Pakistan holds a priority status for Australia and highlighted the increasing exchange of business delegations between the two countries following the COVID-19 pandemic.
The “Showcasing Pakistan” event witnessed a significant presence of delegates from Pakistan, Australia, and other nations.